Adobe-Semrush Deal: What $1.8B Tells Us About Web Data Valuations
The pending acquisition prices Semrush at ~7x revenue, a premium that signals Adobe's bet on first-party SEO data as the cookie era ends.
Weekly intelligence on the data economy. Companies, deals, valuations, and what matters for investors and operators in information services.
Tracking 66 public companies across 14 clusters that make money selling proprietary data and information.
Pure data businesses only
Growing at 20%+ CAGR
From credit bureaus to satellites
Former public data cos gone private
The pending acquisition prices Semrush at ~7x revenue, a premium that signals Adobe's bet on first-party SEO data as the cookie era ends.
Insurance data monopoly continues to compound. Organic growth reaccelerating to 7% with margins the envy of the sector.
ZoomInfo's market cap has shrunk 85% from peak. The B2B contact data market is consolidating fast. Who has pricing power?
| Target | Acquirer | Value | Year | Status |
|---|---|---|---|---|
| Semrush (SEMR) | Adobe | $1.8B | 2026 | Pending |
| E2open (ETWO) | WiseTech Global | $2.1B | 2026 | Pending |
| Dun & Bradstreet (DNB) | Clearlake Capital | $7.7B | 2025 | Done |
| Integral Ad Science (IAS) | Novacap | $1.9B | 2025 | Done |
| Informatica (INFA) | Salesforce | ~$8B | 2025 | Done |
| Interpublic / Acxiom (IPG) | Omnicom | $13B+ | 2025 | Done |
| Envestnet (ENV) | Bain Capital | $4.5B | 2024 | Done |
S&P Global, Moody's, MSCI, FactSet, LSEG
11 companiesICE, Nasdaq, CME, Cboe, Tradeweb
6 companiesExperian, Equifax, TransUnion, FICO
4 companiesZoomInfo, Similarweb, TechTarget
3 companiesTrade Desk, LiveRamp, DoubleVerify, Zeta
7 companiesRELX, Wolters Kluwer, Gartner, GlobalData, Informa
6 companiesIQVIA, Certara, Definitive Healthcare
3 companiesVerisk, CCC Intelligent Solutions
2 companiesCoStar, Zillow, Redfin, Roper
4 companiesTomTom, Trimble, Planet Labs, GB Group
9 companiesDescartes, WiseTech, Windward
3 companiesPalantir, Booz Allen, CACI, Leidos
5 companiesFirst Advantage
1 companySemrush (pending Adobe acquisition)
1 company