Adobe-Semrush: What $1.8B Tells Us About Web Data Valuations
The pending acquisition prices Semrush at ~7x revenue, a premium that signals Adobe's bet on first-party SEO data as the cookie era ends.
Weekly intelligence on the data economy. Companies, deals, valuations, and what matters for investors and operators in information services.
Tracking 66 public companies across 14 clusters that make money selling proprietary data and information.
Pure data businesses only
As of Apr 5, 2026
From credit bureaus to satellites
$330B+ in total deal value
The pending acquisition prices Semrush at ~7x revenue, a premium that signals Adobe's bet on first-party SEO data as the cookie era ends.
Data stocks are down 20-40% YTD. A cluster-by-cluster look at what's cheap for a reason vs. cheap for the wrong reason.
Insurance data monopoly continues to compound. Organic growth reaccelerating to 7% with margins the envy of the sector.
| Target | Acquirer | Value | Year | Status |
|---|---|---|---|---|
| Semrush (SEMR) | Adobe | $1.8B | 2026 | Pending |
| E2open (ETWO) | WiseTech Global | $2.1B | 2026 | Pending |
| Dun & Bradstreet (DNB) | Clearlake Capital | $7.7B | 2025 | Done |
| Integral Ad Science (IAS) | Novacap | $1.9B | 2025 | Done |
| Informatica (INFA) | Salesforce | $8.0B | 2025 | Done |
| Interpublic / Acxiom (IPG) | Omnicom | $13.5B | 2025 | Done |
| Envestnet (ENV) | Bain Capital | $4.5B | 2024 | Done |
S&P Global, Moody's, MSCI, FactSet, LSEG
11 companiesICE, Nasdaq, CME, Cboe, Tradeweb
6 companiesExperian, Equifax, TransUnion, FICO
4 companiesZoomInfo, Similarweb, TechTarget
3 companiesTrade Desk, LiveRamp, DoubleVerify, Zeta
7 companiesRELX, Wolters Kluwer, Gartner, GlobalData, Informa
6 companiesIQVIA, Certara, Definitive Healthcare
3 companiesVerisk, CCC Intelligent Solutions
2 companiesCoStar, Zillow, Redfin, Roper
4 companiesTomTom, Trimble, Planet Labs, GB Group
9 companiesDescartes, WiseTech, Windward
3 companiesPalantir, Booz Allen, CACI, Leidos
5 companiesFirst Advantage
1 companySemrush (pending Adobe acquisition)
1 companyBy market cap, USD billions. Apr 5, 2026.
Market cap USD billions. Apr 5, 2026.